This third edition book is a comprehensive study of the music industry distribution system, along with understanding the "new trends" of selling music globally. It has a "real" hands-on approach with current trends within the music industry and distribution systems. Included are music industry stats, trends, and new innovative ways in selling your music through both digital and physical CDs. It is a complete guide in the new music distribution and music business process along with insightful strategies for marketing, promotional campaigns, radio, and retail strategies. Marketing through cutting-edge web-technology and how to incorporate into retail distribution networks supporting soundscan capabilities are explored. The core platform of product fulfillment, understanding the entire process of music distribution and music business is examined.
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Description
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Details
Kindle Book
- Release date: January 23, 2013
OverDrive Read
- ISBN: 9781470070069
- Release date: January 23, 2013
PDF ebook
- ISBN: 9781470070069
- File size: 1728 KB
- Release date: January 23, 2013